Note : Merci aux auteurs
Les calculs commerciaux :
- Les calculs de marges
- Les calculs de la TVA avec des exemples
- Les indices
- Euros courants / euros constants
- La saisonnalité
Le calcul du seuil de rentabilité
Et comme ce cours n'est pas clair, un autre cours meilleur : page 1, page 2
Les prévisions des ventes
La constitution d'un échantillon
Les coefficients saisonniers
Rédaction d’un questionnaire (dans la partie sondage)
Analyse quali (dans la partie "études quali")
Les types d’études (documentaire, quali, quanti…)Etudes d’audience média
Bilans et comptes de résultats
GRP (et beaucoup d'autres choses très intéressantes dans ce cours)
Les pré et post tests (fiche de claire) (Voici également un document très complet à ce sujet, qui est peut-être suffisant...dites moi ce que vous en pensez)
Pour avoir l'intégralité du cours d'ERAC, il nous manque donc :
Statistiques et lecture de graphiques (ce qui se trouve ici n'est pas suffisant)
Calculs de la taille d’un échantillon (ce qui se trouve ici n'est pas suffisant)
L'analyse des données quanti (tableaux de chiffres)
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